What is the meaning of Digital marketing
Digital marketing, is also called online marketing or Internet marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only emails, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing can be categorized into 8 major categories
1. Search Engine Optimization (SEO)
In simple terms, SEO is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
- Services you provide
- Products you sell
- Information on topics you have deep experience on
2. Pay-per-click (PPC)
Pay-per-click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is "clicked" on.
Alternatively, PPC is known as the cost-per-click (CPC) model. The PPC model is offered primarily by search engines (i.e. Google) and social media networks (i.e. Facebook).
3.Social Media Marketing (SMM)
Social Media Marketing is a form of internet marketing that uses social media apps as marketing tool. These social media platforms enable brands to connect with their audience to:
- Build a brand
- Increase sales
- Drive traffic to a website
- Build a community of followers to share and engage with content
4.Content Marketing
Content Marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
Examples includes:
- Blogs
- Newsletters
- Whitepapers
- Social Media posts
- Emails
- Videos
5. Email marketing
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can be a softer sell to educate your audience/customers on the value of your brand or keep them engaged between purchases.
6. Mobile Marketing
Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile-optimized browser sites to reach customers.
This can also be done through downloaded apps using push notifications, through in-app or in-game marketing, through websites, or by using mobile device to scan QR codes.
7.Marketing Analytics
Marketing analytics is the practice of managing and studying metrics data in order to determine the Return On Investment (ROI) of marketing efforts and identify opportunities for improvement.
You may use marketing analytics to determine the success of
- Call-To-Action (CTAs)
- Blog posts
- Channel performance
- Though leadership pieces
- Website user experience
8. Affiliate marketing
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services.
The 3rd party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company
